RESUME
MICRODRIVE
ACCOUNT COORDINATOR - May 2021 - Present
Oversees influencer campaigns for Panera Bread and QDOBA Mexican Eats including sourcing, management, and analyzing trends based on campaign metrics, with ~1MIL impressions and cumulative reach. Writes copy for brand-specific messaging and paid media. Collaborates with hyper-local influencers and clients to coordinate offers, schedule content, and approvals. Panera has since signed on with my team for two more campaigns this year and QDOBA has also resigned. I also work with KT Tape and local Panera and QDOBA franchisees.
EACH JEWELS
FREELANCE MARKETING COORDINATOR - SOCIAL/BRAND - September 2020 - Present
MARKETING & SOCIAL MEDIA INTERN - June 2019 - August 2020
Executes social strategy to support e-comm and wholesale initiatives, driving full priced sell-through for 100+ retailers including FabFitFun, Nordstrom, Free People, and Anthropologie. Manages the influencer program and online community. Generates an on-brand Instagram feed through content, copy, and daily stories. Produces TikToks and reels. Coordinates sweepstakes for social and email growth. Grow Pinterest from the start to a verified merchant that generates ~500k organic monthly views. Oversees all social and marketing initiatives for private label business And Every.
@ITSFRYTIMEGLOBAL/@ITSFRYTIMESTL
FOUNDER & INFLUENCER - January 2019 - Present
Organic follower acquisition with a 17% engagement rate. Creates content for Instagram feed posts, stories, and reels. Engages daily to cultivate community. Collaborates with influencers to create content and philanthropic initiatives, including a canned food drive for UrbanReachSTL. Designs custom merchandise where a percentage of profits are donated. All efforts support restaurants and the St. Louis community during Covid. Creates sponsored content for local restaurants including Chicken Out, Chicken Cone, The Great Grizzly Bear, and Alpha Brewing Co.
HEY GIRl RUN
FREELANCE MARKETING CONSULTING - May 2021 - September 2021
Wrote email marketing copy in Klayvio. Managed content calendar. Created brand-specific memes. Managed the influencer marketing program for their new clothing. Created the Pinterest page, boards, and pins.
OBJECT COMPUTING, INC.
MARKETING INTERN - May 2020 - August 2020
Created content and wrote copy for Twitter and LinkedIn. Organically grew online communities. Rebranded pre-existing materials. Created the internal company “swag shop” through research, design, and collaboration.
LA CROIX SPARKLING WATER
BRAND AMBASSADOR - October 2019 - February 2020
Share complimentary samples with grocery shoppers to raise brand awareness and drive product sales. Collect customer data during fieldwork. Use sales strategy to increase purchases.
GLOW CONCEPT, WINKY LUX
BRAND MARKETING INTERN -June 2019 - July 2019
Created Instagram stories. Assisted the Brand Marketing Director on photoshoots. Produced promotional packages. Supported product launches, including XXO Tinsley for Winky Lux Lashes. Supported customer activation events. Managed the team content library.
SKILLS:
Social media marketing, community management and engagement, social growth, content creation, copywriting, business development, brand strategy, co-branded and retailer partnerships. Proficiency in: Instagram, TikTok, Twitter, Facebook, LinkedIn, Snapchat, Pinterest, Reddit, Klaviyo, Planoly, Dash Hudson, HootSuite. Microsoft Office, Google Suite, Adobe Suite.
EDUCATION
SAINT LOUIS UNIVERSITY, 2021 CUM LAUDE, BA COMMUNICATION, SOCIOLOGY MINOR -
Dean’s List, Merit Scholarship, SLU Cheer/Dance scholarship, SLU Dance Team Social Media Officer, SLU Dance MVP. NSAC 2020 District 9 3rd Place Winner, CITI certified Student Researcher.