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I am a Junior Account Manger, previously an Account Coordinator, at microDrive.me. I
collaborate with both hyper-local nano influencers and franchise owners/stakeholders in the QSR space. I manage multiple teams and oversee the entire influencer campaign process, including drafting campaign-specific messaging, sourcing hyper-local influencers, communicating with influencers, content scheduling, approving influencer-created content, copywriting for paid media, and analyzing trends based on campaign metrics. I have worked on accounts for QDOBA Mexican Eats, Jack in the Box, Panera Bread, and KT Tape.
QDOBA MAC & QUESO CAMPAIGN
All content below was created by influencers I worked with. *Not my images*
350 Likes
80 Comments
16 Shares
11 Saves
28 Follows
1.3k Impressions
824 Reached
52.18% Engagement Rate
1.8k Likes
50 Comments
6.4k Reached
29.91% Engagement Rate
480 Likes
13 Comments
0 Shares
226 Saves
0 Follows
737 Impressions
2.1k Reached
23.08% Engagement Rate
CAMPAIGN METRICS
109 Influencers Activated
21.5k Cumulative Likes
3.8k Cumulative Comments
458.2k Cumulative Reach
7.65% Average Engagement
PANERA BREAD HYPER-LOCAL CAMPAIGN
All content below was created by influencers I worked with. *Not my images*
348 Likes
53 Comments
23 Shares
2 Saves
6 Follows
1.2k Impressions
1.5k Reached
27.54% Engagement Rate
630 Likes
161 Comments
30 Shares
19 Saves
2 Follows
1.6k Impressions
3.2k Reached
24.7% Engagement Rate
235 Likes
48 Comments
14 Shares
9 Saves
852 Impressions
1.2k Reached
23.47% Engagement Rate
CAMPAIGN METRICS
198 Influencers Activated
40.7k Cumulative Likes
8k Cumulative Comments
827.3k Cumulative Reach
8.48% Average Engagement
PANERA BREAD GHOST KITCHENS CAMPAIGN
All content below was created by influencers I worked with. *Not my images*
390 Likes
186 Comments
1 Shares
67 Saves
1.2k Impressions
3.7k Reached
15.55% Engagement Rate
130 Likes
12 Comments
6 Shares
10 Saves
2 Follows
241 Impressions
1.3k Reached
13.14% Engagement Rate
94 Likes
25 Comments
2 Shares
1Saves
504 Impressions
1.1k Reached
10.36% Engagement Rate
CAMPAIGN METRICS
25 Influencers Activated
4.8k Cumulative Likes
950 Cumulative Comments
70k Cumulative Reach
10.73% Average Engagement
CONTENT SHARED ON CORPORATE SOCIALS
All content below was created by influencers I worked with and shared by @panerabread. *Not my images*
All content below was created by influencers I worked with and shared by @qdoba. *Not my images*
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