INFLUENCER - keep | Alexa Elfanbaum

INFLUENCER MARKETING

RIND Snacks

Retail, Recipe, and Lifestyle Camapigns

At RIND Snacks, I own and execute all of our influencer efforts, utilizing Aspire.io. As a smaller brand, KPIs have focused on building brand awareness and creating a UGC content engine.

2023

2024

QDOBA

Hyper-Local Campaigns

I led multiple campaigns on behalf of QDOBA as a Junior Account Manager at microDrive.me. My focus was on account management and leading a team to execute campaigns and reach KPIs. We worked with hyper-local nano creators to generate buzz around limited time offerings and product launches.

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Panera Bread

Hyper-Local Campaigns

I led and executed multiple campaigns on behalf of the EYM Franchise of Panera Bread. as a Junior Account Manager at microDrive.me. My focus was on account management and leading a team to execute campaigns and reach KPIs. We worked with hyper-local creators to build awareness of new store openings.

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Jack in the Box

Hyper-Local Campaigns

I executed campaigns on behalf of Jack in the Box as an associate at microDrive.me. I worked collaboratively to build sourcing lists, send outreach, negotiate, send contracts, approve content, and report on campaigns.

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EACH Jewels

Seeding

At EACH Jewels, I started and managed the seeding program. The focus was on generating UGC that could be repurposed for social content and other marketing materials, while spreading the word about the brand.

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