MY WORK
Executing influencer marketing strategies in an agency setting to amplify brands, in-house at a CPG brand to support brand awareness and product launches, and as a content creator who generates engagement for brands, gives me a unique perspective. I understand what both parties want out of the relationship, allowing me to strategize based on the community we are marketing to. I find it rewarding to track past campaign performance and data to generate actionable insights that positively impact the business.
Influencer Marketing
I have lead teams and worked independently to execute influencer campaigns on behalf of clients and in-house on the brand side. My specialty lies in nano and micro creator collaborations, strategically working with minimal budgets to generate Earned Media Value (EMV) and engagements.
Content Creation
I create static and video content for my Instagram @itsfrytimee and UGC for brands and restaurants. Recent partnerships include Beyond Good, Corner Bistro, Station Cafe + Kitchen, Taqueria By El Prieto, Whitman's, Case 13urger, Blue Road, Nuovo York Pizza, Tara Rose, Shoo Loong Kan, Seoul Bap, Just Meats, & more.
Community Management
I manage the community for @rindsnacks on Instagram, Tiktok, Facebook, and X. I also manage the Instagram and TikTok communities for @itsfrytimeee and @alexaiscool.13.
Customer Service
I lead customer service efforts for RIND Snacks. I respond to all inquiries via email, Shopify, DM, phone, etc. In the past 2 years, I have helped over 600 customers.