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I am a Sales & Marketing Associate at RIND Snacks. In this role, my work falls into 4 buckets: Influencer, Community Management, Customer Service, and Sales Project Management. I execute our end-to-end influencer campaigns utilizing a SaaS platform and my creator roladex. In the past year, my efforts generated ~4.5x ROI in terms of creator spend and TMV / EMV generated. I have also helped over 300 customers in the past year and identified actionable insights that led to changes in operations. I have built and consistently engaged with the Instagram community, resulting in ~7k new followers. Lastly, I have assisted the sales team on projects resulting in business for Costco, Sam's Club, & Trader Joe's.
RIND AMBASSADORS OF HEALTHY SNACKING
All content below was created by influencers I worked with. *Not my images*
CAMPAIGN METRICS
10 Influencers Activated
162 Posts Created
16.9k Engagements
440.8k Impressions
$26k Total Media Value
3.8% Engagement Rate
@JESSJHARRINGTON (IG)
@WHOLESOMELY_SOPHIA (IG)
PANERA BREAD HYPER-LOCAL CAMPAIGN
All content below was created by influencers I worked with. *Not my images*
348 Likes
53 Comments
23 Shares
2 Saves
6 Follows
1.2k Impressions
1.5k Reached
27.54% Engagement Rate
630 Likes
161 Comments
30 Shares
19 Saves
2 Follows
1.6k Impressions
3.2k Reached
24.7% Engagement Rate
235 Likes
48 Comments
14 Shares
9 Saves
852 Impressions
1.2k Reached
23.47% Engagement Rate
CAMPAIGN METRICS
198 Influencers Activated
40.7k Cumulative Likes
8k Cumulative Comments
827.3k Cumulative Reach
8.48% Average Engagement
PANERA BREAD GHOST KITCHENS CAMPAIGN
All content below was created by influencers I worked with. *Not my images*
390 Likes
186 Comments
1 Shares
67 Saves
1.2k Impressions
3.7k Reached
15.55% Engagement Rate
130 Likes
12 Comments
6 Shares
10 Saves
2 Follows
241 Impressions
1.3k Reached
13.14% Engagement Rate
94 Likes
25 Comments
2 Shares
1Saves
504 Impressions
1.1k Reached
10.36% Engagement Rate
CAMPAIGN METRICS
25 Influencers Activated
4.8k Cumulative Likes
950 Cumulative Comments
70k Cumulative Reach
10.73% Average Engagement
CONTENT SHARED ON CORPORATE SOCIALS
All content below was created by influencers I worked with and shared by @panerabread. *Not my images*
All content below was created by influencers I worked with and shared by @qdoba. *Not my images*
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